Mike Pigott looks at this rare and little-known range of futuristic trucks made by Mattel’s Italian subsidiary, Mebetoys.
![](https://mikepigottsdiecasttoysandmodels.wordpress.com/wp-content/uploads/2017/10/thumbnail_157.jpg?w=387&h=257)
The Mebetoys company was set up in 1959 by the Besana brothers in a small town near Milan. Initially they manufactured toy guns and miniature household appliances, but in 1966 they began producing diecast model cars. The model cars were in 1/43, and were quite good quality, competing in the market with similar items from Mercury and Politoys (later Polistil). By 1969 there were around 40 models in the range, mostly Italian sports and saloon cars, but with some international cars in the line too.
In 1969 Mebetoys was acquired by major American toy company Mattel, probably as a way of getting a foot into the European Common Market. The Mebetoys company was renamed Mattel SpA, although in Europe the products were still sold under the Mebetoys brand until 1980. As could be expected, Mattel made changes to the Mebetoys line. The cars were fitted with plastic wheels and low-friction axles, and were painted in bright metallic colours, while American style hot rods and custom cars were introduced. There was even a range of 1/43 plastic track and accessories to race the models on. The American Hot Wheels line was sold in Italy in Mebetoys packaging. They were issued in cardboard picture boxes, similar to Matchbox toys.
The Besana brothers left the company and a few years later set up Martoys, later re-named Bburago, to produce budget-priced diecast cars in 1/43 and 1/25 scales.
Mattel began importing the new-look Mebetoys cars to the USA, where they were sold as Hot Wheels Gran Toros. Although well regarded by collectors, the Gran Toros line did not sell well in the USA, and when the diecast toy market slumped in 1972, the range was dropped. Mebetoys continued to be manufactured in Italy, but the quality dropped as models were produced with plastic bases and cheap speedwheels. Later, a range of sparsely detailed 1/25 vehicles was added.
MOTORIZED TRUCKS
In the 1979 Mebetoys catalogue, a new range of diecast model trucks were announced, although the illustrations were ‘artist impressions’, so the trucks were clearly only at the prototype stage. There were six vehicles in the range, three rigid trucks and three articulated semi-trailers.
Continue reading “Mattel – Mebetoys Trucks”