Mike Pigott returns to the subject of fire engines with a look at this unusual range that was given as a premium with subscriptions to Reader’s Digest books.The long-running and popular monthly magazine Reader’s Digest contains a selection of condensed articles on a wide range of subjects, and for many years was one of the best-selling magazines in the world. Reader’s Digest also publishes books; probably the best known of these are Condensed Books, which are hardcover volumes containing four abridged novels. There are also sets of encyclopaedia and large reference books.
To encourage sales of the books, Reader’s Digest often sends premiums with book orders. While these are frequently things such as pens or coffee mugs, they can occasionally be diecast models. Sets of two or four models were given as the ‘free mystery gift’ with large reference books, while individual models from a series were included with each condensed book or encyclopaedia volume. There were various types of model vehicles given away, including vintage cars, classic cars, classic trams, trains, delivery vans and vintage planes. And, as we’re about to see, fire engines!
The fire engine series consisted of eight different models of classic American fire trucks. They were only issued in the USA, and were produced in 2000. Like most of the Reader’s Digest models, they were made by Chinese budget company High Speed. As with many models from this manufacturer, quality and accuracy was somewhat lacking. However, what made the series collectable was the extremely unusual models included; they were all-new castings and not copies of other brands, as was the case with Summer Toys. Some of them were fire engines from incredibly obscure companies… where else are you going to find a Knox-Martin or a Task Master?